Do you have a product or service that you want to market on the Internet? Web 2.0 is a modern approach to marketing that utilizes social networks, video campaigns, and other interactive approaches to bring your message to the masses. But one fact has become clear to Web 2.0 marketers: All the forum posts and social networking in the world won’t move your product unless you can provide value to your customers. Read the rest of this entry

Branding is defined as the total perceived value of a person or entity, relative to their competitors. Want to see the power of branding in action? Think of fast food hamburgers. Did you see golden arches in your mind? Think of Internet search engines. Did the name ‘Google’ enter your thoughts? Now multiply your reactions by millions upon millions of customers throughout the world. That’s the power of branding. Read the rest of this entry