Internet Marketing versus a “Bricks and Mortar” Business
If you’re like most people, you’ve probably dreamed of starting your own home based business. Why commute for hours each week and pay outrageous gas prices when you could be your own boss, making money from home?
Internet marketing has surged in popularity. That’s because more and more people have discovered the benefits of running their own home based business: low start-up costs, easy access to mass marketing, and flexible hours. Let’s take a closer look at how an online business compares to a traditional storefront shop.
If you start up a small franchise, you can expect to pay for:
- Rent
- Utilities
- Employee wages and benefits
- Equipment
- Marketing
And those are just the predictable recurring costs. You’ll also have to order supplies; stock your inventory; shell out money for repairs when something breaks; keep your cash register full; decorate and furnish the store; and pay for any special licenses your business requires. A new pizza shop owner can easily find themselves $25,000 in debt before they sell their first $8 pizza!
Also, consider the credit crunch before you decide to start a bricks and mortar business. If your credit is less than perfect, you could have a hard time convincing lenders to finance your endeavor. And paying for everything with your credit cards will leave you even deeper in debt once interest rates kick in.
By comparison, starting up a home based online business is cheap and easy. If you’re reading this, you’ve already got a computer and an Internet connection. You can also expect to pay for:
- Domain name registration
- Web site building and hosting
- Inventory and shipping, if you’re a retailer
- Marketing
Getting a catchy “dot com” address will cost you about ten dollars a year. Web site building and hosting packages vary in price, but they’re a lot cheaper than renting space for a regular store. If you want to be really thrifty, you could even learn how to build a web site yourself, using one of the thousands of free templates available on the Web.
Running an online business also gives you greater control over your inventory. You can make a small initial investment, then ratchet it up once business starts to increase. By contrast, you couldn’t open a storefront boutique with such a small inventory. Customers would see empty shelves and question your ability as a store owner.
Home based businesses also allow you to outsource a lot of your work to freelancers. The Internet is full of writers and programmers who would be glad for the work. By outsourcing projects, you only pay when you need something done. This is a more affordable alternative to keeping a staff of full-time employees.
As you can see, any business requires a certain amount of money to launch. Plus, there’s always risk involved when you start a new venture. Would you rather risk $25,000 on a bare bones storefront shop, or $1,000 on a high quality home based business? Even most high-ticket endeavors, like online multi-level marketing ventures, require a $5,000 buy-in or less.
If you’ve got time and money to burn, a traditional business setup might be within your reach. If, like most of us, you have limited time and start-up funds, an online business can have you bringing in the money in a couple of days – all from the comfort of your own home.
Greg Mangin
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Filed under: Home Business
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my small home business which sells health juice use a lot of internet marketing to promote our products. we use facebook plus adwords advertising and we have also created a forum for existing customers. Internet marketing really helps boosts the sales of our small home business……
Which one do you think is much better? E-mail Marketing or Pay Per Click` Advertising. I have tried using both E-mail marketing and PPC Advertising to advertise my products and both seems to do equally well.
i have tried selling different products from Multi Level Marketing and i can earn a decent amount of money from them.,;-
my PPC advertising on Google Adwords is really effective in promoting my affiliate links. my Adbrite PPC advertising cost seems to be higher than Adwords.-.~
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PPC advertising is very popular these days because it is targetted form of advertising-”.
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PPC advertising is very popular these days because of Google**.
Great post! As a start-up internet business owner myself, I can completely see where you are coming from. There are so many advantages to starting your own online business and working from home. That’s why so many people are doing it these days!
email marketing is great specially if you have a large list of email address of potential customers~.:
our home based business is just a small cafeteria with a wifi connection and gaming PCs, i could earn a decent amount of money ,”~
Starting your home business is cheaper compared to bricks and mortar, but you also need to put in mind that it may not be as easy as you thought. It is not just putting up a website. Marketing and creating an online presence can be a real challenge and a long process. But this should not discourage you. With dedication and determination, success is very possible.
you can always say that email marketing is one of the best ways that you can market products ;;
when you engage in a multi-level marketing, you can actually become a millionaire in such a short time -
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Hello,
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Being online is great, your store never closes and you don’t need employees working 24/7.
I’m all-in.
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